TransformU — Coaching Built for Busy Parents
🚀 Just launched: The 20-Minute Parent Blueprint — full system + 2 bonuses, $27
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For busy parents who are done guessing

You don't need another gym membership.
You need someone in your corner.

Personalized coaching and a 20-minute system built for real, chaotic, kid-interrupted life — so you can lose the weight, get your energy back, and stop white-knuckling another diet.

Get the Blueprint — $27 See all 3 ways to start
⏱ 20 minutes a day 🛡 14-day risk-free ★★★★★ real parents, real results
Free resource

Your Free 7-Day Workout Plan

Before you spend a dollar on anything, try this. Seven days of real 20-minute workouts, built for a kitchen floor and a kid who might wander in — no gym, no equipment, no guesswork. Drop your name and email below and I'll send it straight over.

Get the 7-Day Plan, free

Instant access · no cost · unsubscribe anytime

No spam, just the plan plus the occasional parent-friendly training tip. Unsubscribe anytime.

The real problem

The fitness industry wasn't built for parents.

It was built for someone with a quiet morning, a 90-minute window, and a clean kitchen. That's not your life — and it's not mine either.

  • Workouts assume you have an hour to spare
  • Diets are too complicated for a Tuesday night
  • Plans ignore that every family's chaos looks different
  • There's no real accountability, just a PDF and good luck
  • You've spent years putting everyone else first — and it shows

TransformU is built the other way around.

20 minutes a day. Real food, fast. A system designed to hold when the day blows up at 6am — because it will. No miracle claims, no upsell buried in "free" content. Just a plan that fits the life you actually have, at whatever stage you're starting from.

"Mike didn't just throw a generic program at me; he worked closely with me to customize workouts that I felt I could do on my own, keeping me motivated." — TransformU Client
3 ways to work with me

Pick the level that fits today.

Start free, start small, or go all-in — there's an honest entry point for wherever you are right now.

Tier 1 · Free

Weekly Parent Training Tips

Free

No credit card. Unsubscribe anytime.

A short weekly email: one workout idea, one meal idea, one habit cue. Built for parents who want to start small and see if this actually fits their life.

  • Free 7-Day Workout Plan the moment you join
  • One actionable tip per week
  • No spam, no overwhelm
  • Read in 3 minutes flat
Get the Free 7-Day Plan
Most popular Tier 2 · Self-Guided

The 20-Minute Parent Blueprint

$27

One-time · instant access · 14-day risk-free

The exact training + habit system I hand my 1-on-1 clients on Day 1. Three PDFs, instant delivery, use for life.

  • 7-chapter Blueprint PDF
  • 10 done-for-you 20-minute workouts
  • 24 protein-forward meals + grocery list
  • Free coaching call if it doesn't land
Get the Blueprint
Tier 3 · High-Touch

Personal 1-on-1 Coaching

By Application

A limited number of spots, so every client gets real attention

Me in your corner full-time. Custom programming built around your actual schedule, weekly check-ins, and direct access through the Everfit app.

  • Custom programming for YOUR life
  • Weekly check-ins + daily access
  • Free 20-min strategy call first
Book a Strategy Call
Featured · Tier 2

The complete 20-minute system — yours for $27.

This is what I give my 1-on-1 clients on Day 1. Same framework, same workouts, same meals — without the high-ticket coaching fee. It won't fit every stage or every schedule perfectly, but it's built to bend, not break.

$311 value $27 one-time
  • Everything explained plainly — no jargon, no unproven "hacks"
  • Every workout has a no-equipment, kitchen-floor version
  • 14 days to try it risk-free
Get the Blueprint Now

If it doesn't land in 14 days, email me and I'll hop on a free 30-minute coaching call to figure out what's getting in the way. You keep the files either way.

📘

The Blueprint

7 chapters · the complete framework, read in one sitting

🏋️

Bonus #1 — Workout Library

10 done-for-you workouts · no burpees, no equipment required

🥗

Bonus #2 — Meal Starter

24 meals, 30g+ protein, under 10 minutes each, plus grocery list

Real parents · real results

What parents are actually saying.

★★★★★

"I stopped trying to 'find time' and started stealing 20 minutes. Down 10 lbs in 6 weeks without unrealistic diets. This is the first thing that's actually clicked."

R
RobynMom of 2
★★★★★

"The 20-Minute Parent Blueprint made setting expectations more manageable. Seeing that I didn't need to spend hours a day exercising took a lot of pressure off."

M
MikeDad of 2
★★★★★

"Busy parent meal starter! Just looked through breakfast so far but all great ideas. Already getting me thinking I need to get with it."

K
KimMom of 2
Michael Cotnoir, founder of TransformU
Get to know Mike

Hey — I'm Michael Cotnoir.

I'm the founder of TransformU, dedicated to helping busy parents reclaim their strength, energy, and identity — not by overhauling their life, but by giving them a plan that actually fits it.

I've lived the chaos of parent life: the exhaustion, the guilt, the "I'll start Monday" cycle. TransformU exists because parents deserve a system built for them — not for someone without kids.

Every plan is grounded in real exercise science, not trends — but more importantly, it's grounded in your actual schedule, your actual kitchen, your actual 20 minutes.

— Michael Cotnoir, TransformU

Common questions

Questions? Answered honestly.

Where should I start?

If you're not sure, start with the Blueprint at $27 — it's the same system I give 1-on-1 clients, and you'll know within 14 days whether it fits your life. If you want me involved from Day 1, book a free strategy call instead.

How is this different from a regular fitness program?

Two things: it's built specifically for parents (20-minute workouts, kid-interruption-proof, no special equipment), and it's a habit system, not a motivation system. Most programs assume you'll show up every day. This one is designed to survive the days when you almost don't.

Do I need a gym or equipment?

No. Most workouts are bodyweight only. Dumbbells help on a few, but every workout has a no-equipment swap — the whole point is you can run this in a kitchen at 6am.

Will this work for my situation specifically?

Every family's chaos looks different, and where you're starting from matters — your schedule, your energy levels, your stage of life. The Blueprint is built to bend around that rather than assume one routine fits everyone. If you want it tailored further, that's exactly what 1-on-1 coaching is for.

Is 1-on-1 coaching available now?

I take a limited number of 1-on-1 clients at a time so I can give each person real attention. Book a free strategy call and we'll talk about fit and openings.

What's the guarantee?

For the Blueprint: 14 days risk-free. If it doesn't land, email me and I'll hop on a free 30-minute coaching call to figure out what's getting in the way. You keep the files either way.

Ready to start?

You have 20 minutes. That's enough.

Stop white-knuckling another diet. Run one 20-minute workout, make one protein-forward breakfast, and feel the difference inside a week.

Get the Blueprint — $27
TransformU
Strength · Structure · Identity

Questions? mike@thetransformationu.com

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